Brightway Careers

Website development for a staffing agency.

Brightway about working with Ikius:

Ilkka Lehto

CEO at Brightway Careers

I'm very happy how our new company site turned out. The site's performance is absolutely impressive and we've been able to manage our regional content more efficiently with our new Headless CMS. Thank you team Ikius 👍

Case Summary:

Client: Brightway Careers

Visit their site

Helsinki-based Brightway Careers is a staffing agency serving clients in the Baltic and Nordic regions.

Our work with Brightway
We built a fast multilingual website for Brightway with easy content management.
- Rebuild Brightway's dated WordPress site with a new modernized tech stack
- A modern frontend based on Gatsby.js delivering lighting fast browsing even on low-end devices
- Application Tracking System (ATS) integration for applicant tracking processes.
- Localized content management to manage multiple business regions and locales.

A modern website for a multi-region staffing agency.

We developed a modern website for Brightway to help them manage multiple locales and to optimize their front-end performance.

The site is multilingual and features a fully customizable page structure with modular components and content for each locale. The content is managed with Sanity - an excellent Headless CMS for Brightway's use case.

Simplified content management and
optimized page speed for multiple regions.

Simplified content management
Before our work, Brightway's site was running on a poorly configured WordPress site. Each time content was updated, there was a risk something was to break. With our new website architecture the site is more reliable than before and content managers can update the site without the fear of breaking it.
- Composable: We added the ability to compose all content per locale to enable true localization, not just internalization.
- Headless CMS: Simplified content management on Sanity.io Headless CMS
ATS (Applicant tracking system) integration
Vincere ATS was integrated with the Gatsby.js front-end and Netlify serverless functions to fetch new jobs and post them on the site when added to the ATS.
- Vincere ATS: Vincere ATS integration directly with the Gatsby.js front-end
- Automation: Automatically post new jobs on the site
6x
performance increase
We achieved an incredible 6 times better performance on Google's audits when we migrated Brightway's website from a bloated WordPress installation to Gatsby.js and Netlify.
i18n
multilingual support and modular content
We crafted a customized setup for a multilingual site with Sanity.io. Ideally, each locale had to be fully customizable and not just translatable. This was achieved by building a custom, 100% modular setup with Sanity's Studio editor where content managers can manage each locale separately from each other.

How we enabled increased performance
and simplified content management:

Model content in Sanity
The first step was to model content in Sanity.io Headless CMS based on the previous site structure. We did this by going through all the pages and recreating them as modular content models in Sanity.
- Customized content models for multi-regional and localized content
- Composable page structure per locale
Add new content
After modeling the content on Sanity CMS, the second step was to add new content such as translations and image assets. We worked with Brightway's designer and content manager to add this content on the site.

Worked with Brightway's designer and content manager to add in localized content
Front-end development
After modeling and populating content on Sanity we began working on the front-end software code with Gatsby.js.
- Integrate Gatsby.js with Sanity.io to render content
- Front-end development with Gatsby.js
QA and publication
The final step involved extensive quality assurance including device and browser testing. In addition, we manually ensured all pages contained correct data from SEO tags to H tag ordering. After extensive QA, the site was published on Netlify.
- Device and browser testing
- Manual testing for markup validity