Brightway Careers

Website development for a staffing agency

We developed a modern website for Brightway, a Nordic staffing and reqruiting agency, to help them manage multiple locales and optimize their front-end performance.

The multilingual site features a fully customizable page structure with modular components and content for each locale. The content is managed with Sanity - an excellent Headless CMS for Brightway's use case.


  • Rebuilt Brightway's dated WordPress site with a new modernized tech stack

  • We built the tech stack with Sanity, Gatsby and Netlify

  • Application Tracking System (ATS) integration for applicant tracking processes

  • Device testing and quality assurance

  • Localized content management for multiple business regions and locales

  • Implemented a new brand design

About Brightway

Brightway Careers is a truly Nordic establishment in the staffing and recruiting industry. Since founded in 2014, they've been operating in the Scandinavian and Baltic market.


Content management, simplified

Before our work, Brightway's site was running on a poorly configured WordPress site. Each time content was updated, there was a risk something was to break. With our new website architecture the site is more reliable than before and content managers can update the site without the fear of breaking it. Sanity was the go-to CMS platform to use in this case, without a doubt.

ATS (Applicant tracking system) integration

Vincere ATS was integrated with the Gatsby.js front-end and Netlify serverless functions to fetch new jobs and post them on the site when added to the ATS.

6 x performance increase

We achieved 6 times better performance on Google's audits when we migrated Brightway's website from a bloated WordPress installation to Gatsby.js and Netlify.

    Headless content management

    The simplified content management and optimized page speed for multiple regions by using Sanity Headless CMS and Gatsby as the front-end framework enabled Brightway for a smooth user experience, both for them and their customers. In addition to making content management easier we optimized the site for 6x performance.


    I'm very happy with how our new company site turned out. The site's performance is absolutely impressive, and we've been able to manage our regional content more efficiently with our new Headless CMS. Thank you, team Ikius.

    Ilkka Lehto

    CEO - Brightway Careers

    Increased performance and simplified content management

    Model content in Sanity

    The first step was to model content in Headless CMS based on the previous site structure. We did this by going through all the pages and recreating them as modular content models in Sanity.

    This includes customized content models for multi-regional and localized content and composable page structure per locale.

    Localized content

    After modeling the content on Sanity CMS, the second step was to add new content, such as translations and image assets. We worked with Brightway's designer and content manager to add this content to the site.

    Front-end development

    After modeling and populating content on Sanity, we began working on the front-end software code with Gatsby.js

    Contact us

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