Website development and design for the largest loan broker in Switzerland
Switzerland's leading private loan broker, Credaris, partnered with Ikius for developing and designing their new, composable website that builds the foundation for a scalable customer communication & interaction channel to strengthen their presence in the market. We completely rebuilt Credaris' website from the ground up with a modern web architecture. In addition, we delivered an all-new UI/UX design for the web, ensuring a streamlined experience, from page landing to loan requests.
The project began when we travelled to Credaris' offices in Zurich, Switzerland for a kick-off in 2023.
Industry
Finance
Location
Switzerland
+1
Year of collaboration
Highlights
A custom-tailored website
We built a best-in-class, composable website for Credaris with Sanity Headless CMS, Next.js as the web framework, and deployed it all on Vercel. The result is a comprehensive website that can manage all web operations within the same system, while seamlessly funneling loan applications through the website. The new site is optimized for performance, passing Google Core Web Vitals and measuring exceptionally for all metrics. Furthermore, since launching the new website, they've seen 8x organic growth in web traffic.
Web design and UI/UX
The Credaris web design was completely renewed in the process. We delivered several iterations of the new website design based on Credaris' brand guidelines - incorporating existing drafts and best practices for UI/UX in the process. As a result, the website intends to serve Credaris' target audience, as well as existing customers and other stakeholders. It remains highly functional from an UX perspective while incorporating the Credaris brand for the web.
Integration of third-party services
Operating in a business where personal and sensitive data needs to be provided by customers, precision and stability of these transmissions and integrations as well as inspiring trust to potential customers are crucial to Credaris. To meet these requirements, services like the eAPI (to CRM), API for credit limit calculation, Marketing Automation or automated feed of customer reviews were implemented, that turn Credaris.ch into a tailor-made web platform, not just a typical website - streamlining and expanding their operations.
Multi-tenancy
and localization
Credaris forms a group with three other brands, and they needed an architecture that can
can onboard and manage additional brands within the same CMS and core system. Credaris' new website is built in a way that allows multiple tenants to be added and managed within that same system. In addition to multi-tenancy, each tenant has configurable localization - new locales are easy to add depending on specific tenant's requirements.
About Credaris
Credaris was founded as part of a well renowned Swiss comparison platform. Thanks to knowledge of the market and focus on quality as well as technological development, Credaris achieved growth rates of around 30% annually. Today, Switzerland's largest loan broker is independent an operates a group of 4 companies, with 120 employees in 5 locations.
We continue our partnership with Credaris to implement their roadmap for 2024 and forward.
Credaris about working with us
To create our new presence from scratch, building not only a website but incorporating our identity for the first time meant much more to us than just a "refreshed website". Combined with considerations for future scalability and flexibility needs, we would consider our demands to have been rather high. Ikius' philosophy to approach the project iteratively and jump into the work instead of extensive project management efforts suited us well - focusing on delivering requirements and ideas in high quality.
Designing the Credaris website
Credaris had existing brand guidelines that needed to be translated into web design. Our job was to design Credaris' new website based on the initial drafts, while improving and iterating on UI and UX.
The goal was to design a result-driven website with a minimalistic but aesthetic layout that caters for their customer segment. We ensured that Credaris.ch meets these standards for their all-new website.
Web design: We worked with Credaris and their existing brand guidelines to incorporate everything for the web. This included several directions for web design that we collaboratively iterated on - ultimately resulting in one, cohesive design.
UI/UX: In addition to web design we worked with creating the user experience on Credaris' website. This included implementing a custom tailored loan request form that can be altered in the CMS, which ensures an uninterrupted and streamlined user experience, from page landing to loan requests.
Optimized for performance
For Credaris to get along with the high standards of the modern web and technological advancements better, they decided that the website needed to be taken to the next level. We created their new website to ensure its exceptional performance, both on Mobile and Desktop.
As a result of our efforts, the website is now ready for delivering exceptional performance, passing the Google's Core Web Vitals Assessment (LCP, DIF, CLS). This undeniably gives the website the right foundation it requires for achieving optimized SEO and delivering the best user experience. After launching the new site, Credaris' have seen 8x growth in organic web traffic.
1.4 Seconds
Largest Contentful Paint (LCP)
0.01 Seconds
Cumulative Layout Shift (CLS)
1.4 Seconds
First Contentful Paint (FCP)
1.1 Seconds
Time to First Byte (TTFB)
A solid 100, nothing less.
The new Credaris website passes Google's Core Web Vitals assessment with flying colors, both on Mobile and Desktop. The new website scores a whopping 100 for all relevant metrics for Performance, Accessibility, Best Practices and SEO.
100
In Performance
100
In Accessibility
100
In Best Practices
100
In SEO
Website localization
Switzerland is known for being multilingual, and it is the standards that different language versions and locales needs to be available. The core website system supports an unlimited amount languages and locales, with unique content per language. It's effortless and easy to add and manage languages and locales by those editing the website.
Support for multiple language versions
Localized Composable Content
Unlimited language versions
Composable web architecture
We understand that companies want to adhere to web systems they feel confident with and gives them a future-proof foundation. We suggested composable architecture with best-in-class technology to create a website that works like clockwork and remains scalable, even when expanding. For the tech stack, we used Sanity as the Headless CMS, Next.js as the web framework, and deployed it all on Vercel.
This comes in handy in almost any circumstance when operating their web systems, such as providing language configuration for users, increasing security, and managing APIs and additional services.
Sanity.io
Sanity.io was the ideal choice for a Content Management System (CMS) since it can handle large and advanced content flawlessly. Multi-tenancy was created with Sanity workspaces and content models were uniquely designed to scale with Credaris' needs.
Next.js
We chose Next.js as the front-end framework for Credaris. As one of the hottest web framework right now, Next.js serves Credaris well for front-end needs, without a doubt. We utilized Next.js to build a hyper-optimized site that uses React under the hood.
Vercel
Vercel was chosen as the deployment platform for their CI/CD operations, ensuring smooth hosting and deployment for Credaris' multi-tenant architecture. The CI/CD pipeline is set up for dev, staging and production for a seamless deployment process.
Composable, where it matters the most
While Credaris' new website was built from the ground up, there were existing systems and platforms that had to be connected with the new site. Using a truly composable web architecture enabled seamless integration with external systems such as CRM connection via eAPI, and more.
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