Next-gen website for a medical marketing agency

MD Logica is a marketing and consulting agency for healthcare and aesthetic practices located in Beverly Hills, California. Their approach combines industry-specific expertise with tailored marketing solutions to help healthcare providers improve their operations, attract more patients, and ultimately grow their practices.

From Wordpress to Composable Web

MD Logica needed to migrate their website from Wordpress to a solution that embraces modern technology and is future-ready. They knew the importance of establishing a website that won't hold them back, and that's why the site is centered around composable web architecture.

Next.js for front-end

It's built using Next.js for front-end development, enabling fast, dynamic web applications with features like server-side rendering, static site generation, and an intuitive routing system.

Dato headless CMS

For easy content management, we integrated Dato CMS, which facilitates the authoring process and empowers their team to create and manage content effortlessly.

Deployed on Vercel

The entire site was deployed on Vercel allowing for fast loading times, scalability, and performance. MD Logica not only enhanced their website’s capabilities but also positioned themselves for future growth and adaptability in an competitive digital world.

1. Modeling Content in DatoCMS

The first step in the migration process involved modeling content in Dato CMS, following the structure of WordPress. This entailed reviewing WordPress pages and content types to recreate them as modular content models in DatoCMS.

2. Migrating Content from Wordpress

After modeling the content, the next step was to export data—including pages, images, and assets—from WordPress and import it into DatoCMS. The flexibility of Dato allowed for easy transformation of WordPress content to fit the new content models.

3. Front-End Development

With the data successfully migrated, we proceeded to develop the front-end using Next.js. Dato CMS supports an architecture conducive to creating modular and customizable page layouts.

4. Quality Assurance and Publication

The final step involved thorough quality assurance to ensure all pages had correct data, including SEO tags and heading order. After completing the QA process, the site was published on Vercel.

MD Logica’s site needed a revamp to a composable architecture to stay ahead of the curve. Migrating to a modern tech stack with DatoCMS, Next.js, and Vercel gave them a more efficient, user-friendly foundation, making it easier to grow and elevate their online presence without limitations.