Custom web-app for a bank comparing platform
We developed a a fully custom-made web app for BankGrader, a US-based online service that discovers, analyzes and compares thousands of bank loan options and gives the user a personalized recommendation for choosing the most suitable loan.
This included developing a recommendation engine along with marketing automation to help BankGrader maximize ROI for their ad campaigns.
About Bankgrader
BankGrader is an online tool for discovering, comparing, and choosing the best bank loan options in the United States. Users can do side-by-side loan comparisons on loans, accounts, ratings, and more. It's easier than ever.
As the competition for loans is hard, BankGrader facilitates this process so users can confidently chooce the most suitable bank loans with the best features, in matter of minutes.
Highlights
Custom web application
We built a tailored web app using Next.js, DatoCMS, and Vercel, ensuring a modern and efficient platform. The custom-made system provide users with personalized loan suggestions based on their specific needs.
Mobile-first design
We built a snappy, mobile-friendly website that students without computers could benefit from. Having a mobile-first web app is essential for providing a seamless user experience for an app where most users are on mobile devices.
Marketing automation
We implemented marketing automation to help Bank Grader make informed decisions for their marketing campaigns with tools such as Google Ads, Google Analytics and Google Tag Manager.
API integrations
We integrated partner APIs to fetch bank-specific loan offers, enhancing the platform's usability.
Composable stack
DatoCMS
We modeled content in Dato CMS based on the existing website structure. We did this by going through the website pages and different content types to re-create them as modular content models.
Next.js
We managed the front-end software code with Next.js as it provides an excellent architecture for creating modular, highly customizable, efficient page layouts when used in conjunction with headless CMSs.
Vercel
The web app was deployed on Vercel, a go-to Next.js integration that enables fast updates, serverless API handling, and a global CDN for optimal performance and reliability.
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