Shopify is a popular eCommerce that has gained a reputation for
being easy to use and set up. Pairing up Shopify with a headless
CMS makes it highly customizable and powerful.


  • Headless Shopify separates the frontend from your backend, enabling developers to use frontend frameworks like Gatsby and Next.js to build storefronts. Pulling data from Shopify can be easily done using the storefront API.

  • Shopify’s storefront API is device-agnostic and enables developers to build custom storefronts using pretty much any frontend framework or libraries like Next.js and Gatsby.

  • Decoupling Shopify is a great idea when you need more than what WordPress offers through its templates, but still want to do retail through Shopify.

Go headless for a better experience

Pair up Shopify with a headless CMS and you'll get Headless Shopify! It's the perfect solution for eCommerce businesses that want to control their product inventory and payment processing while still enjoying all of its features. This backend also makes it easy to update your store with new products without knowing about coding or managing servers.

Why choose headless Shopify?

  • Reach your customers: By decoupling the frontend from the backend, a headless setup separates concerns. That means developers can focus on building the UI. At the same time, marketers and content editors can create content and update product information independently, resulting in faster time to market and less time spent on updates.

  • Increase loading speeds: When used together with frameworks like Next.js or Gatsby, a Shopify store can reach a sub-three-second speed, no matter how many products you have. Modern frontend frameworks are optimized for speed and aren’t constrained by plugins or themes, which makes them faster than a custom storefront. 

  • Seamless integrations: Let’s not forget that Shopify is the biggest eCommerce platform in the market. That means everyone wants to partner with it. Shopify boasts a library of plugins full of technologies you can choose from. 

  • Increase your SEO competition: While Shopify is great for SEO, the headless approach gives you greater flexibility in choosing SEO-friendly tools and frameworks to give you even more granular control over how to optimize your websites. Plus, most of the Shopify headless sites score high in the Google Core Vitals score, giving you an edge over your competitors.

  • Freedom for developers: Headless Shopify allows your development to build storefronts using modern tools, unlocking new sales channels and alternative digital experiences. 

  • Flexibility without restrictions: Gain control over your frontend and shopping experience without the restrictions of generic Shopify templates.

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