Prismic CMS: The user-friendly Headless CMS

By Markus Backman

March 27th, 2025

Prismic CMS has emerged as an user-focused, easy to manage Headless CMS (Content Management System).

Prismic's biggest asset lies in it's Slice Machine tool, making delivering and structuring website content and layout easy with their built-in Visual Page Builder

I would consider Prismic the go-to CMS for modern marketing teams, looking to create brand consistent websites and projects, with leaving out all the nonessentials.

A modern CMS, leaving out the uneccesary

Prismic is a snappy choice in the Headless CMS landscape. It's especially great for modern marketing teams, where brand-consistency and visually attractive, but highly functional webpages are crucial. It is loved for that reason exactly, since Prismic's offerings are optimized for just that.

As said, one of the best attributes of Prismic is how straightforward and easy it is to get going with it. Prismic is not trying to be the all-in-one Headless CMS, because it doesn't need to be. Their strength is definitely in offering what's important, leaving out the nonessentials.

Slice Machine - Deliver consistent content across your site

We get it, content can pile up here and there, making your CMS bloated and as well your website experience. Luckily, Prismic has a unique feature called Slice Machine to facilitate this.

In Prismic's Slice Machine tool, developers can create components, or slices. Slices are predetermined layouts, or components that developers create, making website layouts and structure easy and logical.

Prismic's slices are reusable everywhere across your project, so you don't have to invent the wheel again each time you decide to launch a new page or modify existing ones. These components are reusable not only in the editing interface, but also in the code, making it straightforward for the development team. The slices are also fully scalable, as all the changes needed to make in the code are managed in one place.

Building and modifying all websites components with the help of slices can save website teams significant time due to how organized and logical it is to work with them.

When your developers have created the slices, they appear in the Visual Page Builder, which is the playground for those in charge of operating website content and more.

You can deliver brand consistent webpages and sections across your whole website, and it's very easy for anyone to do so, without the technical knowledge needed in the process. It is visually easy to follow, and very logical how you decide to create pages for your website.

You can see your results in real-time, making it easy to follow and determine what the final version of your page, or whatever content, is going to look like. The Visual Page Builder has also a drag and drop editor making it easy to reorganize and arrange things.

Use cases for Prismic

Prismic would be the ideal choice for modern marketing and business websites, with demanding content needs. If you frequently publish content, update and edit that content, Prismic is your Headless CMS. This is great because all content is handled in a single repository.

Also eCommerce sites would be typical for Prismic. When paired with Shopify for eCommerce management, and let's say, Stripe for payment processing, you can create an online store that wins in every spectrum.

Many also use Prismic for creating mobile applications, as it it optimal for that cause.

Moving further, you can really use Prismic for any kind of project, like a blog, portfolio, or news sites. The same applies here: Prismic's best abilities lies in how easy and efficient it is to publish and manage content. You can create outstanding user-experiences that stand out.

Ikius Case Study: Migrating Veri’s website to Prismic

Veri, a healthtech company now part of the ŌURA ring, needed a modern, scalable website to support its growing user base and evolving brand. Their goal was to migrate from a traditional setup to a Headless setup.

We chose Prismic CMS alongside Next.js and Vercel. Prismic’s Slice Machine allowed us to create modular, reusable components, ensuring a flexible yet consistent content model. Then with the Visual Page Builder, Veri’s marketing team could manage content independently, without relying on developers.

Migrating to Prismic, took Veri's site to the next era. Their site saw the following improvements:

• A user-friendly, visually consistent website that aligned with their brand.

• Faster content updates through an intuitive, non-technical interface.

• Optimized performance with Next.js and Vercel, ensuring fast load times and scalability.

Read the case study

Veri.co was created with Prismic

When to choose Prismic

You should choose Prismic when you need a modern brand-consistent website, with high content demands, while you are priorotizing keeping things simple. Also, when your content team doesn't necessarily have any experience with code, Prismic should come a natural choice. Let's look at key takeaways when I would recommend Prismic.

• You need a modern, brand-consistent website.

• Content updates are frequent and need to be handled efficiently.

• You want a simple, intuitive CMS without unnecessary complexity.

• Your content team lacks technical expertise but still wants to manage content autonomously.

• You prefer a structured, scalable approach to content management.

Consider Prismic again when:

• You want an all-in-one CMS, offering just about everything

• You are a large-scale enterprise managing vast amounts of content with security a big priority.

How Prismic compares to other Headless CMSs

For instance, let's compare Prismic to Contentful, Sanity, and Storyblok. Prismic stands out in the following ways:

• Easier to use for marketing teams, thanks to the Visual Page Builder and Slice Machine.

• More structured than Sanity. While Sanity provides extreme flexibility, Prismic offers a more guided, streamlined approach.

Not as feature-heavy as Contentful, but that’s intentional, as Prismic focuses on simplicity and efficiency.

Conclusion

Prismic CMS is an excellent choice for modern marketing teams and content-driven businesses, with brand consistency in mind.

Its Slice Machine and Visual Page Builder make content management seamless, while its streamlined approach keeps things simple yet powerful.

If you value ease of use, fast load times, brand consistency, scalability, and ease of use, Prismic is a strong contender in the Headless CMS space for sure!