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 How to Choose the Right Web Development Company for a Startup

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If you're a startup, you know how important it is to get your brand out there and generate buzz. The right web development agency can help you do just that. By partnering with an agency, you can get the world-class website you need to bring in customers and investors alike. 

You also probably know that startups have a meager success rate of 10%, according to embroker. Partnering with an agency can improve that statistic. The right web development agency can supercharge your growth and take you from a bootstrapped startup to a million-dollar company. 

A forward-thinking web development company has the know-how and the tools to take your slow, homemade WordPress website and build something new based on cutting-edge technologies. A top agency can also take crude designs on a napkin and create a solid mobile app or an incredible UI for your custom software

But with so many agencies out there, how do you know which one is right for you? 

Here are tips to help you choose the right web development company for your startup.

How to spot a top web development agency?

If you haven’t done it before, choosing a web development company that works with startups can seem daunting as you don’t know what to expect. Each web dev agency is different; some dabble with web design, others focus on app development, and others only work with small businesses. 

There are some things, though, that make a high-performing agency stand out. 

Here are the top 5 facts about great web development companies to remember during your search. 

  • Fact #1: Top agencies focus on your vision: A great agency understands your business thoroughly. That includes your key objectives, your specific business type, your audience, and how they can help your startup succeed.

  • Fact #2: Top agencies have specific, technical knowledge: High-performing companies will have experience creating optimal digital experiences for your use case. Don’t hire a mobile development company if you need a multilanguage eCommerce store.

  • Fact #3: Top agencies create clear, organized plans: Startup development is a beast of its own and proper website development requires planning. Top software development agencies will curate and provide a structured plan of action depending on your needs. 
  • Fact #4: Top agencies understand modern web development: The right software development company can help you create a modern website design and turn it into a full-fledged digital experience. 

  • Fact #5: Top agencies have transparent communication: A top agency communicates all expectations, including deadlines, updates, and suggestions, clearly and promptly. 

What can a web development company do for your startup?

In today’s world, having a digital presence is a must for every new business. However, it’s not that simple. Customers form opinions about websites after only 0.05 seconds of viewing them. 

Clearly, having great sites is vital for your startup, but how exactly do you make a site great? 

A web development agency can make it easy. They’ll help you build the best site for your business. But, they also offer several other digital products beyond just websites. 

Let’s discuss some of the most common products a development company can give you. 

Jamstack websites

Web development agencies are experts at web technologies, even the new ones. Jamstack, a fairly new architecture, promises blazingly fast websites that give you the flexibility to scale as your business grows easily. 

Jamstack can take your business to the next level if you're a startup. Development agencies can pave your way with expert Jamstack developers

They have the needed knowledge and experience to build an amazing Jamstack site. Plus, they can provide maintenance when needed, giving you a peace of mind.

Progressive web applications (PWA)

Statista found that mobile website usage accounted for 58.99% of website usage worldwide in the first quarter of 2022. Having stellar progressive web application can improve your reach and conversion rates. 

Web development companies can ensure you leverage this to your advantage with excellent PWAs. Since they stay in-touch with the current digital trends, they know how to market and create optimal omnichannel experiences that allow you to reach customers on mobile, tablet, and more. 

eCommerce storefronts

Working with a development company is a great choice if you want to have an online storefront. They provide you with more than just a website; they provide you with the blueprints for success by guiding you through the eCommerce development process. 

That includes launching and maintaining your eCommerce store, helping you choose the best eCommerce solution, and providing you with solid advice on achieving your business goal. With your amount of competition, an agency can make your brand stand out, resulting in better conversion rates from the get-go. 

Web portals

Development agencies can also improve your startup’s organization with web portals. Web portals or company portals provide stakeholders with a single access point for information. They can be used to provide customers personalized information, manage employees, or even improve security of sensitive client information with a single login point. 

A software development company like Ikius can build and teach you how to leverage a web portal to gain greater control over the day-to-day processes of your business, improving your management and security. 

Mobile app development

There are now more than three billion active smartphone users worldwide, and that number is only going to continue to grow. A mobile app can help you tap into this huge market and reach new customers who are looking for products or services like yours.

As the world increasingly goes mobile, businesses that don't have a strong presence on mobile devices are at risk of being left behind. A mobile development agency can help you create a powerful and effective mobile app for your business, which can in turn help you reach new customers and grow your bottom line. 

Accessibility checkups

The right development company helps you build and maintain an accessible website.

With 15% of the world’s population being disabled or impaired (according to WHO), building an accessible web application or mobile application is vital for any new startup. 

The right web development firm can ensure your digital experiences stay accessible by testing your site. This involves testing your website’s graphic design, the ability to navigate your site, the contrast of colors, screen reader usability, and more. 

How to choose the best web development agency

Now that we’ve gone over what to look for and how an agency can help your startup, let’s break down the process of finding a top agency step by step. 

1. Define your needs

Before you even start looking for a web development company, it's important that you first define your needs. What kind of website do you need? What features does it need to include? What digital applications would you like? 

By answering these questions upfront, you'll be able to narrow down your options and save yourself a lot of time in the long run.

2. Make a budget

It’s also important to have a budget before your search. It will make sure you avoid overshooting your budget.

This can be tricky if it's your first web development project. Generally, you can expect to pay around $10,000 to $30,000 for a quality website. Larger sites with increased functionalities may cost more and usually require a detailed quote. 

3. Do your research

Research is key when it comes to finding the right web development company. Once you have a list of companies that you're interested in, take the time to read online reviews and check out their portfolios. 

This will give you a good idea of their work style and whether or not they're a good fit for your project. It's also important to ensure that they're transparent about their pricing and understand your project requirements before proceeding further.  

The last thing you want is to be caught off-guard by hidden fees or unexpected costs down the line. 

4. Test out their products

Even after looking through an agency’s site, online reviews, and their portfolios, it may not be enough to fully assess the agency. For every agency wants to be seen as a great one. You should put their products to the test.

This ensures you understand how user-friendly their products are, how appealing their design schemes are, and how much attention they would give to your startup. It also lets you see how well the products respond across platforms. 

5. Prepare questions and hire a consultant 

Before meeting an agency, you’ll want to put together a list of questions to ensure the agency matches its resume. These questions should include both general and technical items.

General items give you a better sense of the digital agency’s work ethic. This includes items regarding their developers’ experiences, their past projects, how they handle product development, and who they collaborate with and partner with. 

The technical questions, on the other hand, can be difficult. There are hundreds of frameworks, programming languages, and third-party apps to choose from. Unless you have thorough experience as a web developer, it is advisable to hire an expert who does. This will let you thoroughly assess an agency's technical knowledge so you can avoid problems later on. 

6. Have face-to-face meetings (or video calls)  

Once you've narrowed your options to a maximum of three, having a face-to-face meeting (or video call) with each web development company for startups on your shortlist is very helpful. 

This will allow you to better understand their communication style and see if there's any chemistry between you. 

It's also a good chance to ask more detailed questions about their product development process and get a feel for what it would be like working with them on an ongoing basis.  

7. Get some references  

Finally, before making your final decision, be sure to ask each company for references from past clients. This is one of the best ways to get an unbiased opinion of what it's really like developing apps or custom software with them. 

Once you've gathered all this information, you'll be in a much better position to make an informed decision and choose the right web development company for your startup.

8. Get some quotes 

Once you've narrowed down your list of potential partners, you should reach out and get some quotes. 

This will give you a better sense of each company's pricing and allow you to compare apples to apples when making your final decision.

Closing thoughts

All in all, keep the needs of your startup company always in mind. If you know what you need and what kind of service you require from a creative agency, you’ll surely find the best web development company to build your startup website.  

While this can be tricky at first, we guarantee you that it’s more than worth the hassle.

As a startup, you know having stellar digital experiences is important. Choosing the right web development agency allows you to have world-class websites, mobile experiences, and more from the get-go, letting you improve your business and your success statistics. 

Here at Ikius, we set up startups, like yours, for success with our web development services. Our detailed approach ensures we have a thorough understanding of your business’s needs for today and the future. We’ll partner with you to create enterprise-grade products for your startup. 

So, what are you waiting for? if you need a web development partner with a stellar track record, choose Ikius. Read more about our workflow and learn why we are the best agency for you.

Download our new eBook: Jamstack buyers' guide

This eBook from Ikius and Agility contains useful information for companies and organizations that are considering Jamstack solutions. Jamstack has become the de-facto-standard for enterprise web development. In this eBook, we will share our insight into buying Jamstack solutions.

Jamstack buyers' guide 2022

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