By Diego S.

What is

Having a content management system (CMS) has become essential for creating and delivering content and digital experiences, but over the past years, more and more organizations have opted to go headless to achieve faster content delivery speeds, leverage modern architectures, and improve user experience. 

Instead of a legacy backend-frontend architecture with pre-built visual themes like a traditional CMS, a headless platform decouples access through an API layer. This allows users to build their own custom display interfaces. 

To further optimize delivery speed and performance, many companies are turning to Jamstack — JavaScript for frontend presentation logic; APIs for data exchange between client devices over HTTP; Markup used by static site generators like Sanity’s open source studio, which provides single-source truth on your database model using GraphQL queries from cloud CDNs plus real-time updates via webhooks.

But this alone isn’t enough to tell us what Sanity is or why it’s one of the best headless platforms for building all kinds of digital experiences. So, buckle up for a customer-centered, value-based dive into 

This post covers

    Table of contents

    What is Sanity? 

    TL; DR: –sometimes called Sanity CMS– is a cloud-based, open source content platform that enables you to easily manage, edit, and deliver structured content across every device.

    In other words, it makes it easy for you to create websites and applications without worrying about the backend or underlying technology because it supports all meta-frameworks and static site generators.

    This eliminates the need for developers to write custom code from scratch whenever they want to update a page or add new features. 

    Instead, they can use pre-built components that come with the platform, saving time and money in the long run. 

    What makes Sanity different? 

    Sanity stands apart from other headless CMSs because of its flexible data model and intuitive editing interface. Instead of relying on pre-defined templates, Sanity allows users to define their own structures for data and documents. This makes it easier for users to customize their content without worrying about coding or complex technical jargon. 

    In addition, Sanity has an easy-to-use drag-and-drop editor that allows users to quickly create and edit content in real-time via a web browser or mobile device. This ensures businesses can update their content quickly and efficiently - regardless of location. 

    However, four key features turn Sanity into the content juggernaut it is:

    Content lake

    Sanity Content Lake unlocks the power of your content. Thanks to Sanity’s cloud-based repository, you can seamlessly access and store all kinds of content and assets, allowing you to focus on what matters most  –creating powerful experiences.

    Sanity’s API makes everything simple; you can get started quickly by utilizing one of our client libraries or HTTP APIs to create a solid digital experience. 

    Structured content

    Structured content is like a set of building blocks, each piece carefully arranged and classified for maximum understanding. By leveraging these pieces in an organized way, machines and people alike can gain insight from the components – maximizing efficiency and productivity. 

    Plus, with’s Portable Text, a revolutionary open-specification format that takes rich text to the next level. Now you can turn it into nearly any markup language imaginable –from HTML and JSX to Vue, Markdown, SSML, or XML.

    Sanity Studio

    Sanity Studio is a top-of-the-line, React-based, and open-source CMS. Streamline the creation of your content in Sanity Studio with their powerful tool kits and plugins.

    Sanity Studio single page application also offers an abundance of powerful plugins from npm, plus the ability to craft custom integrations into your applications. Unleash a world of design potential – get started today and unlock the ultimate workflow, optimized to work exactly how you need it to.

    Developer experience 

    Sanity is the darling of developers. Unleash unlimited possibilities with Sanity Studio's ever-expanding ecosystem of plugins! Access a wide range of React components to create custom input, widgets, and tools.

    Connect with a global community –from seasoned developers to beginners alike– who are joining forces to shape today's future tech landscape.


    GROQ (Graph-Relational Object Queries) is a cutting-edge language that allows users to effortlessly query collections of JSON documents without needing explicit schemas. Its advanced design objectives help organize and personalize.

    With GROQ, you can maximize expressive filtering, enable the seamless joinery of multiple documents into one streamlined response, and create bespoke outcomes tailored for individual client applications. 

    Benefits of Sanity

    Using a content platform like Sanity benefits CMOs and other professionals who need to manage large amounts of content quickly and efficiently. 

    • Superior content management: Managing content and digital experiences and offers powerful analytics tools that help measure performance across multiple devices and platforms in real-time. All of this helps your content team make informed decisions about optimizing digital strategies for maximum impact. 

    • Intuitive user interface: In Sanity, editing content is pretty simple. You can save time tinkering with code and let your content team focus on creating great customer experiences.

    • Unparalleled flexibility: You can easily adjust your designs and content quickly without worrying about breaking existing functionality or creating complex new code blocks. With this platform, CMOs can optimize their online presence by creating a custom content type that closely resembles what they need –just like I did with my podcasting app about tuxedo cats

    • User-friendly. Even if you don't have much technical knowledge or experience with web development tools, you can make changes quickly and easily thanks to Sanity Studio’s react-based interface. 

    • Great for marketers: It's flexible for marketing teams who need to quickly make changes without relying on developer resources every time. This gives them more control over their content strategy while ensuring quality results in less time.  Sanity also offers a range of features designed specifically for marketing teams. This includes A/B testing capabilities, scheduled delivery options, and analytics tracking tools.

    • Easy to start with: Plus, it integrates seamlessly with popular meta-frameworks like React, Next.js, and Gatsby, so you can get a site up and running quickly. You can say goodbye to struggling through complex setup processes or compatibility issues.  

    👓 Keep in mind: If you’re not proficient with the coding aspects of setting Sanity up, contact a Jamstack agency.

    Build your next Sanity site
    with Nordic talent

    Exceed expectations: Embrace new web architectures and adopt the latest tools.

    Grow your business: As a Sanity expert we’ll work together to grow your digital practice and build the best web experiences.

    Expand your team: Partner with a team of Nordic talent.

    Contact us


    Sanity has four pricing tiers for users of all shapes and sizes, from solo devs who want to test a new content platform to unicorn companies looking to scale up.

    Our experience working with Sanity

    Sanity is one of the most flexible CMS in the market. If you're looking to implement Sanity, we can help.

    With several successful Sanity projects under our belt, we can advise you on implementing Sanity CMS for all projects, from eCommerce stores to marketing sites.

    Here's what our team thinks about Sanity:

    "Sanity is a super versatile headless CMS, allowing it to be used in a wide range of software development projects. We at Ikius have a long and successful history of implementing Sanity as a headless CMS for our clients' website projects.

    Aatu Väisänen - Head of operations


    Our dedicated development team worked with Teleport's marketing team to develop their enterprise website with Next.js. Our consultants integrated seamlessly with Teleport's team, enabling efficient collaboration between Ikius and Teleport.

    📖 Read more: Team extension for website development

    Blue Nose

    We built a new marketing website to optimize reserving cruises and increase brand awareness. The site is built with Next.js and hosted on Netlify. Before moving to Jamstack, Blue Nose's site was hosted on a legacy CMS that was being deprecated and didn't even support mobile browsers! After migrating to Next.js, Blue Nose's site is optimized and ready to sail to the next-gen waters.

    📖 Blue Nose: From legacy to headless with Sanity, Next.js, and Netlify

    Brightway Careers

    We migrated Brightway's site from WordPress to Jamstack and saw an astonishing increase in Google Lighthouse's performance score. We also provided guidance and help regarding UI/UX when working with Brightway's designers to create a refreshed style for the brand.

    The multilingual site features a fully customizable page structure with modular components and content for each locale. The content is managed with Sanity - an excellent Headless CMS for Brightway's use case.

    📖 Brightway Careers: From WordPress to Sanity and Gatsby.js

    Closing thoughts

    As you can see, Sanity is one of the most advanced headless CMS solutions available today. Its flexible data model and intuitive editing interface make it simple for users to customize their content without worrying about technical details or coding knowledge. 

    On top of that, its marketing features give CMOs powerful insights into customer behavior so they can deliver personalized messages tailored to each customer’s needs – making it easier than ever before for them to reach out directly to potential customers easily. 

    With all these advantages in mind, it’s no wonder why many businesses are choosing Sanity as their go-to platform for managing digital assets online.

    Choose Sanity if:

    • You want to integrate the platform with third-parties

    • You want to create your own content schema

    • You have a team of developers to back you

    • You outgrew traditional platforms

    Don’t choose Sanity if:

    • You’re at the beginning of your content management journey

    • You’re not too sure of what you need from a content platform

    Frequently asked questions about Sanity CMS

    • Sanity Studio is an open source headless real-time CMS, that you can customize with JavaScript and React. Efficient editing, instant UI for complex fields. Responsive, works on small screens.

    • Sanity is an open-source headless CMS written in JavaScript and designed with developers in mind.

    • Sanity CMS follows a "structured content" approach, where content is defined by schemas and stored as structured data. It provides a real-time collaborative editing interface, along with APIs and tools for developers to retrieve and deliver content to different front-end platforms.

    • What are the key features of Sanity CMS?

      Some key features of Sanity CMS include:

      1. Real-time collaboration and editing capabilities
      2. Customizable content schemas and data models
      3. Media management and asset handling
      4. Version control and content revisions
      5. Localization and multi-language support
      6. API-driven content delivery for headless setups
      7. Extensibility through plugins and integrations
      8. Role-based access control and user management
    • Sanity offers both free and paid plans. The free plan includes basic features and usage limits, while paid plans offer additional features, increased usage quotas, and priority support. You can refer to the website for detailed pricing information.

    • Yes, Sanity CMS can be self-hosted. It provides an open-source, self-hosted version called Sanity Studio, which allows you to set up and host the content editing interface on your own infrastructure.

    • Yes, Sanity supports multi-language content out of the box. You can define language-specific fields in your schemas, manage translations, and provide localized content for different regions or languages.

    • Sanity is primarily built with JavaScript and uses a JavaScript-based query language called GROQ (Graph-Relational Object Queries). It can be integrated with various front-end frameworks and languages, including React, Vue.js, Next.js, and more.

    About Ikius

    Ikius is a team of Nordic professionals dedicated to creating the best digital products for clients all over the world.

    Learn more

    Ready to build a web application with Sanity?

    Ikius can help you implement and manage your Sanity project or application. We can build something from scratch or work with your devs to lend them an extra hand during implementation.

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