Why personalization is important for your website - A look into Prepr CMS

Discover personalization with Prepr CMS

By Markus Backman

March 7th, 2025

• Users expect more and more personalized content

• Discover how to personalize your website

• Prepr CMS has built-in personalization and A/B testing tools

Intro

It has come to that users expect nothing but relevant content to them, especially tailored to their preferences. A one-size-fits-all approach to your website can be limiting, as visitors are becoming used to personalized experiences that align with their interests.

Data-driven CMSs such as Prepr CMS make it accessible to businesses of all sizes to deliver personalized experiences, all under one roof.

Building your personalization stack can of course be built with integrating third-party integrations to most moderns CMSs, but can come heavy in required resources and pricing. Especially if you are a SME, looking for all the built-in personalization tools needed, Prepr CMS is your choice.

• In this post:

Why your website needs to be personalized

Your website must serve your target audience, one way or other. In 2025, a smart way to secure you get the right traffic that sticks to your website is to utilize personalization features. We see what we want to see, and if your website manages to personalize its content and offerings according to the visitors behavior and interests, it's more likely that you convert more customers.

Wait, isn't personalization exclusive to Big Tech only?

It is a common misconception that smaller companies like SME's cannot personalize their marketing operations due to the thought of personalization being something limited to Big Tech only. That's not really true, at least not anymore.

How can you personalize your website?

There are many ways you can personalize your website. We would go with a Headless CMS with some kind of personalization service added to it, or using a data-driven, all-in-one platform such as Prepr CMS to do it. The latter one would be faster and easier way to do it.

First option - A Headless CMS paired with an additional personalization engine

The classic way is adding a third-party personalization service to your CMS. We would always recommend using a Headless CMS for that, as it allows publishing content on several front-ends, while all content is structured and centralized one one back-end, nice and tidy. A headless CMS allows you to integrate almost any third-party service to it, such as various personalization services.

To make the most out of personalization, you need to oversee the whole customer journey from the beginning to end. Start from analyzing user behavior with tools such sa Google Analytics 4 or Dealfront. Then, utilize a personalization engine such as Adobe Target, which is for AI-driven personalization and testing, or something like Optimizely. From there you would need some kind of CRM (Customer Relationship Management) tool like Hubspot to manage those leads and accounts accumulated from the personalization.

This is the classic way of personalizing your website, and it is good! But it can cost you lots of money and resources, from setup to management.

A headless CMS with additional personalization engine. The setup can get kind of clunky.

The second and better option - A data-driven CMS - Prepr CMS

There's a smarter and faster way to do it that we would recommend is to go right away to a data-driven CMS that offer both the CMS for you and all the necessary personalization tools you need for your websites. Especially if you are a SME and don't want to take the extra steps, that comes handy. That is to use a Headless CMS like Prepr CMS, which have built-in personalization and A/B testing, at an affordable price and easy setup and management.

A data-driven CMS like Prepr, integrates both content and data to enhance the effectiveness of published content. By capturing event data from the front end and feeding it back into the CMS, it enables real-time personalization. This supports features like targeted recommendations and smart notifications.

The best part of data-driven content management like Prepr CMS is that all the personalization features you need is found under one roof, unlike in a modular system where you have to build everything yourself. Setting it up is also very easy and requires little technical knowledge from your marketing team.

Personalization with a data-driven CMS. Nothing unclear about it.

The features of Prepr CMS

On top of all the amazing features of a Headless CMS, Prepr CMS differentiates from the others with their personalization tools, that other CMSs don't have built in. This is what makes Prepr CMS the right choice for personalizing your websites, something most CMSs don't have. And the best part is that all these features come built-in.

Personalization tool

You can determine user segmentation, tailoring and delivering content according to user behavior, location and demographics. If you already have a CRM in use, you can sync your existing segments and utilize that existing data in your personalization plan. You can then suggest relevant content or products using the behavioral data you have collected. You can also setup smart notifications that drive customer conversions. There is also built-in analytics in Prepr. It provides all the fundamental metrics and analytics you need for understanding the impact of your personalization strategies. And yes, it is all GDPR compliant, no need to worry about that.

A/B testing

Prepr CMS includes built-in A/B testing helping you interpret your customer behavior and determine what works best. It is easy to use and manage. You can experiment with test variations such as headlines, images, or CTAs for example. It's easy to analyze the performance of these tests and make confident decisions based on that.

Visual editor

Prepr also comes with a Visual Editor that requires no technical knowledge, making it easy for managers to create pages. It has everything you need from a WYSIWYG (What You See Is What You Get) editor with drag-and-drop components to live previews.

SEO tools

There are SEO tools that help you on your journey to make the most of your personalization. With the metadata management you can customize all titles, descriptions and creating structured data, which is something you must have for optimal SEO. The schema markup is also automated which makes it easier for search engines to understand your content.

Example use cases with Prepr CMS

You can use Prepr for any use case really, as you'll most likely always need and should personalize your website, at least to some extent. We have listed here some typical use cases where companies would choose Prepr CMS.

Marketing & Lead Generation Sites: Websites requiring strong landing pages that converts leads into customers are ideal use cases for Prepr CMS.

E-commerce Websites: Maybe one of the most relvant circumstances where personalization and A/B testing comes handy is with eCommerce services such as an online stores.

Corporate & Brand Websites: When you quickly need to capture the attention of visitors, Prepr CMS is the choice for that. Deliver your content according to visitor data and behavior.

Bottomline - Prepr CMS

Personalization does not need to be a luxury. It’s a necessity for businesses looking to stay competitive. Traditional methods require multiple tools and integrations, but Prepr CMS offers an all-in-one solution that combines content management, personalization, and A/B testing under one roof. With its smart and easy to use personalization features and cost-effective approach, Prepr CMS makes personalization accessible to businesses of all sizes.

If you're looking for a smart, scalable, and easy-to-implement personalization solution, Prepr CMS is worth considering. At Ikius, we are official Prepr CMS agency partners, and are experts in implementing it for your next website. Feel free to get in touch with us for anything Prepr CMS related.