Making your website
ready for AI browsers

By Max Ikaheimo

October 22nd, 2025

Open AI just released Atlas, a new AI browser challenging Google Chrome. I think this is a natural progression for AIs such as ChatGPT, Gemini, Perplexity etc. We sure have come a long way since the days of Netscape and even Internet Explorer. Though I'm happy I don't have to touch IE anymore.

I think this is significant since the way people browse the web has changed. And it can potentially change a lot more. I say potentially since this is all very new and frankly we don't know what's next.

And by changing I don't mean in any super dramatical way as predicted by AI hype bros and doomsayers on LinkedIn, but in a way that makes browsing different. Let me explain.

A quick recap of what's happening with AI browsers

AI web browsers are changing the classic browser experience. Here's my quick recap of what's going on right now for AI web browsers:

Open AI Atlas: Open AI released Atlas, competing directly with Google Chrome. Download it here: https://chatgpt.com/atlas/ (only for MacOS for now)
AI integrated browser: Atlas adds ChatGPT's functionality directly to their own web browser.
Agentic website interaction: Atlas is capable of interacting with websites directly by using AI agents. This includes filling forms, making payments etc.
Agentic web browsing: Atlas can help with other tasks such as managing browser sessions, finding things from your browsing history, writing emails and so on.

How to make websites ready for AI browsers?

As browsing the web is potentially changing fundamentally, we need to adapt and make sure our websites are ready for the new AI browsers. I'll dive deeper into these topics further in this post, but here's a quick recap of what you should do at MINIMUM in case you just need the quick bits:

Have an AI ready website: AI tools and software are changing fast. So, in order to keep up with new protocols, integrations and possibilities I recommend having an AI-ready website to ensure maximum compatibility with any emerging AI tech.
Technical SEO: Under the hood, AI web browsers and Large Language Models use Search Indexes. To ensure your site has the maximum crawlability, make sure you're following the basic technical SEO practices.
Use content that's easily digestible by AI: Writing very fancy language and grammatically rich and beautiful text can be hard to digest for AIs and machines. Use concise but comprehensive factually correct content.
Write high quality and relevant content: Just write high quality content that's relevant to your target audience, whatever that is. There's no magic tricks to this.

What are AI browsers?

Let's begin with what is just a web browser. A browser is Google Chrome, Microsoft Edge, Firefox etc. A web browser, is software that enables us to browse the web and interact with any web content. The same software you're reading my text with! Unless my text has been consumed by an LLM and my text is now just a faceless part of an AI response. Anyway...

An AI browser, is a browser... but with AI built into it! Who would've guessed? I'm using AI daily, by going to chatgpt.com, gemini.com etc. I use these to find information on the web. Kinda like I do with Google and Google Chrome. But AI is just better. It finds things faster, without the endless low quality clickbait and sponsored content I see on Google.

In 2025, Google Chrome holds approximately 64.86 % of the global browser market, meaning nearly two-in-three web users browse with Chrome.

Source: https://www.aboutchromebooks.com/google-chrome-statistics

Google Chrome vs. Chat GPT Atlas

Here's my quick comparison table for Chat GPT Atlas versus Google Chrome. Since Atlas is very new, I'll have to keep on updating this list frequently. But as of now, this is up to date. I'm sure Chrome will keep adding AI features to keep up with ChatGPT... We'll see.

Feature	Google Chrome	ChatGPT Atlas
Developer	Google	Open AI
Core engine	Chromium	Chromium
Primary purpose	General web browser for browsing, web apps, extensions, syncing across devices	AI-integrated browser that embeds ChatGPT capabilities into the browsing experience (chat with page, agent mode)
Privacy	Incognito mode available, basic privacy features	Incognito mode available, other basic privacy features
User data collection	Collects a lot of your data, almost everything you do.	Claims browser memories are private to user accounts, opt-in agent features and LLM training.
Maturity	Very mature, large user base, many years of development	Just launched in 2025 (only for Mac OS for now) - ecosystem still under heavy development
Market adoption	Biggest browser by market share. Has been under active development under many years.	Not a lot of users yet, as it was just released and only for Mac OS.
Extensions/Plugins ecosystem	Has a very wide ecosystem for extensions and plugins	It is unknown if there are going to be plugins and extensions. Focuses on AI features.
Benefits	Stable, mature and widely supported browser with an extensive plugin ecosystem	AI assisted browsing, with Chat GPT directly integrated.
Trade-offs	Does not have Agentic AI features built in.	Very new. While it has a lot of potential, the future for support, extensions and features is uncertain.

Why are AI browsers important?

AI Browsers want to compete with Google and gain some of its market share. They fundamentally change how a browser works by directly integrating AI and Agentic AI into the browser, making it more natural to browse the web by prompting.

So I don't need to go to chatgpt.com every time I want to use ChatGPT, I can just use Atlas. Kinda like I do now with Google Chrome, when I want to search something. I just type it in the url bar. But instead of searching Google, Atlas uses ChatGPT.

AND in addition, I can have all the power of ChatGPT directly in my browser. I can ask it to submit forms, or do any other type of actions on behalf of me. This is called Agentic AI, which is cool and all that but what makes it super powerful is that it's directly integrated within Atlas.

What does this mean for websites?

Mainly, I think you need to make your website AI-ready. I'm sure a lot of my readers know a fair bit about SEO and all that, but AI browsers require a slightly different approach. It's not enough that you just simply have the standard SEO stuff in place. You need to be sure your site can be interacted with, if browsed on an AI browser.

4 steps for an AI ready website

As I wrote previously in my quick bits, in my opinion, there are 4 steps that need to be done at MINIMUM for having an AI browser ready website.

To recap, the steps are:

Have an AI ready website
Technical SEO
Use content that's easily digestible by AI
Write high quality and relevant content.

Now that I've gone over the basics of what is an AI browser and what implications it has considering websites, I'll break these 4 steps down even further using real world examples based on my experience as a web developer with +10 years of professional experience.

1) Have an AI ready website

It sounds fancy, "AI ready website". But it's quite simple in reality. I've built websites with pure HTML, WordPress, React, Next.js and many other stacks. Some stacks and frameworks are more modern than others and make it easier to adopt modern technical standards. Let me give you an example.

The most common website platform, WordPress, uses templated code usually generated by plugins or by pre-built themes. While there's inherently nothing wrong with this, I can tell you based on my experience that sometimes it becomes very hard to control how code, and more importantly, how the markup (actual HTML output) is structured.

Any search engine, crawler or AI agent uses website markup (HTML) as the basis for crawling and gathering information. I've seen WordPress sites so polluted with plugins, custom themes and amateur code that it's been nearly impossible to structure markup in a way that I could say is technically valid.

By using modern stacks, such as Next.js/Astro/Remix/Front-end-framework-of-your-choice + a Headless CMS, I can control any piece of code without relying on 3rd party plugins that may pollute my markup.

Also, modern web frameworks based on React and similar just make it easier to add more complex functionality such as support for APIs that an AI browser might need in the future. I'm not saying WordPress or Drupal can't have these features, it's usually just a whole lot harder.

2) Technical SEO

This is partially related to having an AI ready website on a modern stack I explained in the previous section. But it's possible to have totally good technical SEO on any platform or stack. I'm not gonna focus on the stack for this point too much and rather focus on the importance of technical SEO and markup validity.

Technical SEO means the things and measures that have to be done in order to have valid technical structure for search engines. Having valid markup and technical structure makes it easier for search engines (and AI agents/crawler) to understand website content.

This point, like point 1 is not black magic either. Here's a quick list of things that are good to be aware of for technical seo and AI browser optimization:

Have metadata: I mean, just have metadata in the first place. There are many types of metadata, title, description, open graph, and json LD/schema.org. Having these in the first place goes a long way. I'm surprised how many sites I see don't have all metadata set at all!
Have good metadata: Having metadata is a good starting point, but I recommend having relevant metadata that actually describes the page or thing the metadata is pointing to.
Have llms.txt: This is a new proposed standrad that helps AI:s understand your content structure. Think of it as sitemap.xml but for AI agents/bots. Dive deeper into llms.txt here.
Have robots.txt and allow AI: Don't block AI crawlers in robots.txt, unless you have a paywall or similar.
Have structurally valid markup: Having h1, h2, h3, p, faq, and other HTML tags in correct places and having a correct hierarchy for HTML elements. Pretty basic stuff here.
Have good page experience and performance: This means that my website should load fast, work well on mobile to desktop, and generally perform well without any major Layout Shifts or other bad Google Core Web Vital metrics.

So if I had to sum all of these up in one sentence, I would say: "Just make a good f***ing website".

3) Use content that's easily digestible by AI

AI or LLMs need to digest your content. So do web crawlers. I know it's nice to write exquisite and beautiful marketing text, but AIs don't like that. It makes it hard for them to understand the semantic context.

If I read a fancy marketing text, I probably understand it and might find it clever of funny. An AI on the other hand, get confused and might not understand the full context of the content. This makes it harder to get featured for relevant queries in AIs as they're not aware of what you're trying to tell.

4) Write high quality and relevant content.

Content is King. Content is King. Content is King. Repeat after me: Content... is... King...

This is an old cliché that holds true even in the era of AI browsers and tools. At the end of the day, if I write shitty content hyper optimized for arbitrary keywords from ahrefs, it might be that my content is not actually relevant to anyone. Not even AIs.

In the era of AIs having good content is more important than ever. Anyone can generate a full 10 000 word blog post just by nicely asking ChatGPT. But content like this is shitty. It's not original, it's not interesting, it's not helpful or relevant to anyone.

Search engines and AIs such as ChatGPT live by new and original content (or data). Without any new data to cite or crawl for AI answers, they will just churn out the same recycled content, until there's nothing new to churn.

I know this is all pretty high level and abstact, but trust me. Content is King

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