1. What is Jamstack?
- Markup: Since Jamstack sites are served to the visitor as static HTML files, it’s possible to generate them from source files or structured data like XML, JSON, or Markdown using a static site generator like Gatsby.
Altogether, the Jamstack architecture is based on the best-of-breed philosophy. This increases productivity because developers can build web applications using the tools they know and love. Developers are not forced to use only the tools their CMSs allow.
Let’s go static: Jamstack combines multiple cloud based services with APIs and renders static HTML that can be easily and efficiently served globally on a CDN (Content Delivery Network). In practice, this means you can build serverless websites, kind of like you did in the simpler early days of the web. Just simple, static files and HTML.
Why is the world moving to Jamstack?
Back in the early days of the web, everything was static. That meant that creating websites was simple and fast. Not only that, but sites easily scored > 90 in Google's Lighthouse Tests. They were, simply put, good quality.
However, as the internet began growing exponentially, website creation became more complicated. Quickly, with server-side rendered HTML and content management systems with graphical user interfaces, sites began to feature more dynamic elements. This drastically slowed them down. Plus, since the internet is constantly evolving, server-side rendered HTML could not keep up with the increased dynamic elements.
Why not server side? Now, server-side rendering has its advantages. It is a great way of sharing code between pages and helps with search engine optimization. Yet, the drawbacks of server-side rendering stand out over these advantages.
Why are market leaders migrating to Jamstack?
Several enterprise companies and brands (also companies that we work with) are already building their sites using Jamstack. For instance, Spring, the social commerce platform, migrated from its monolithic old CMS to a microservices-based web architecture based on Netlify and Hugo as their static site generator. Similarly, Twilio migrated its Console, its main product that reaches customers in more than 200 countries, to Jamstack this past year.
- 25% of Jamstack developers work in enterprise companies
- 32% of Jamstack developers work on sites that serve audiences of millions
Legacy solutions vs. Jamstack
- Why legacy solutions are a bad idea: Legacy solutions such as WordPress and Drupal are written on PHP, which is a very old programming language that is considered legacy nowadays. In fact, PHP is slowly being deprecated by many big tech companies and authorities such as Microsoft. While this doesn’t mean PHP will disappear any time soon, it’s still a risk to build large enterprise software on it.
What makes Jamstack a digital transformation enabler?
- Best-of-Breed Approach: With the Jamstack-based best-of-breed approach, you select the best modern software products for your company and integrate them with your API-based CMS —and your perfect modern DXP is born.Most Headless CMSs in the market are fully integrable with other third-party marketing automations and CRM tools, so you get the centralized hub to build every part of your stack granularly rather than searching for an all-in-one solution.
- Future-Proof: Developers and marketers are under pressure to meet the needs of customers, especially those who expect consistent omni and cross-channel marketing across every touchpoint.The good news is that the modern Jamstack approach is advanced enough to accommodate and integrate the changes in both the technology and organizational landscapes. Also, if you choose carefully, you will get a platform that will accompany and support your company through its life cycle.
- Cloud-based: The major benefit of the cloud is that Jamstack enables different team members to make changes and edit content in real-time without damaging what the rest of the team members are creating.This approach is better suited for larger enterprise teams with granular control over user roles and authorization.
2. Jamstack for enterprise
Jamstack has become the de-facto standard for developing enterprise websites. Beyond improving the experience for developers, marketers, and visitors, Jamstack offers enterprises several benefits.
- Performance: Jamstack offers powerful performance that can be improved easily. Due to almost all of the content in a Jamstack website or application being made up of static HTML files that are served from a CDN, Jamstack-built digital experiences tend to be faster than traditional websites. In fact, according to CSS-Tricks, 50% of the sites built on Jamstack give visitors a First Contentful Paint (when the browser renders the first bit of content) in less than a second. Plus, since the file hosting is handled by infrastructures like Amazon Web Services or similar, all sites' performance can be improved in one fix.
- Compliance: Netlify, the creator of Jamstack, is committed to helping users understand and comply with the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). They have partnered with legal experts in Europe and the US to ensure that their products and contractual commitments align with GDPR. Similar to Netlify, other products in the Jamstack ecosystem are also compliant. As a result, you can be confident that every time you build a Jamstack website that you’re protected against compliance issues.
- Accessibility: ADA compliance is short for the Americans with Disabilities Act Standards for Accessible Design. Your electronic information and technology must be accessible to those with disabilities to have ADA compliance. ADA works alongside the Web Content Accessibility Guidelines (WCAG). The WCAG, however, is more of a set of formal guidelines used to improve accessibility. The focus of WCAG is primarily HTML accessibility throughout all platforms. Jamstack sites can be built accessible quickly, and proper accessibility guidelines help you with SEO and reduce the chances of being sued or penalized.
- Security: Jamstack websites and apps are inherently safer than traditional sites. The use of CDNs, for instance, reduces risks for security and downtime because in case that a malicious actor tries to attack you with a DDoS, your CDN can balance the load and keep your site up and working. Similarly, the Jamstack architecture reduces the attack vectors by eliminating third-party plugins like WordPress, which instead integrates via APIs for greater security. Also, since Jamstack sites don’t rely on themes, they are more difficult to be hacked, contrary to WordPress, whose themes are a known attack vector. In fact, it’s thought that as many as 60% of hacked WordPress sites are compromised through a theme or plugin.
Choosing the Right Jamstack Agency
While enterprise companies can surely do without an agency, it’s never recommended to do it. Enterprises have so many worries that having their IT team handle a Jamstack website is never the best use of their time. Instead, a Jamstack agency like Ikius can take your requirements and turn them into a performant, Jamstack-based website or application.
A good Jamstack agency should:
- First, come up with a clear and appealing plan of action.
- Then, help you implement and deploy your website.
- Third, help you set up success metrics to get your company the required outcome.
- Finally, understand how your business works, your key objectives, and how Jamstack can accelerate them.
Moving off WordPress
While comparing WordPress and Jamstack directly might be interesting, they can't really be compared head to head. This is because WordPress and Jamstack are not the same architecturally or pragmatically.
This can cause confusion if you're used to building websites with WordPress, where everything is bundled into a monolithic blob.
Taking a step back: It is worth considering that many factors can impact the complexity of the move from WordPress. Things like plugins and shortcodes can all make a transition very complex, especially for a large site with extensive legacy content. Some strategies can minimize those complexities, but your mileage may vary given the myriad of options WordPress offers.
3. Putting it all together
Choosing cloud hosting
When choosing hosting providers, there are two main options commonly used: Netlify and Vercel. (Pro Tip: You may also host your static Jamstack sites on platforms such as; Cloudflare, Azure, Github and many other platforms that are emerging on a monthly basis. Jamstack is not limited to any specific hosting platform, but it is recommended to use battle-tested platforms such as Vercel/Netlify to save yourself time and money...)
Netlify is a web hosting infrastructure and automation technology company based in San Francisco. It simplifies the process for developers to deploy and host a website. Plus, it does all the work they probably don't want to spend too much time or effort on. Netlify also offers several benefits for editors too! Let’s explore those benefits and more below.
- It Allows You To Adopt Modern Workflows and Tools: Netlify enables you to set up your software faster and ship better products more often with Netlify’s modern developer workflows. You can use it to build a winning experience in any templating engine or frontend framework.
- Designed For Frontend Developers: Netlify supports continuous delivery and continuous integration. You just have to connect it to a git repo, and every time a developer pushes a commit, it will automatically build the site, run plugins, and deploy.
- Developers Can Bring Their Tools With Them: Netlify Dev bridges the gap between your Netlify production environment and your local machine, enabling you to create custom elements and environment variables that you can live share with anywhere in the world.
Vercel is a serverless cloud platform that helps you deploy frontend applications. It is, overall, designed for the frontend experience. With it, you can build Hybrid frontends with tools such as Next. You can also receive a CDN right out of the box and use Vercel’s preview capability. Another feature is that Vercel is evolving quickly, making it future-proof. Let’s explore why developers love Vercel below:
- Monitor Performance: Vercel Analytics gives you insight into your site's health and performance. You can quickly see how well your application performs for its end users with the analytics.
- Serve content worldwide: Vercel puts your content as close as possible to your end-users. It can do this by using its global edge network. This allows your website to have improved speed.
- Scale automatically: Vercel allows you to scale dynamically and quickly. So as your business grows and evolves, you can scale at a moment's notice without worry.
- Preview with ease: Vercel makes it a collaborative and seamless experience with previews for every code change or content change in Agility CMS.
- Deploy Instantly: Frontend applications can deploy easily with zero configuration with Vercel. With its global edge network, Vercel helps you quickly serve users worldwide.
Choosing a Headless CMS
Picking the "right" Headless CMS for your web project isn't easy. There are many factors to consider when choosing one, and with all of the options available right now, it can be very daunting to choose one. Here are the top 10 questions you should ask yourself before choosing your next headless CMS so you can ensure you’re choosing the right one for your use case. We also maintain a curated list of the top headless CMS for Jamstack.
Gatsby. One of the things marketers like the most about Gatsby is that it’s optimized for speed. It loads the parts of the website you need at that moment and prefetches resources for other pages quickly. That makes Gatsby a solid choice if you want to access data quickly and consistently.
Another point for Gatsby is that you can use it to pull data from different sources, such as CMS, which further customize your static website. Similarly, Gatsby comes with a plugin that allows you to manipulate images and customize your robots .txt site.
Next is another React Framework tool that allows you to do Static Site Generation and has the Vercel hosting framework. A very recent update allows you optionally use Server Rendering for some routes in your site if necessary and includes the ability to easily Preview, something that only Gatsby was offering before.
It looks like we’ve got a real feature race going on here with the top 2 Static Site Generators. Agility CMS has a great starter all set for you in GitHub that demonstrates a lot of what Next has to offer.
Consider hiring an agency: While enterprise companies can surely do without an agency, it’s never recommended to do it. Enterprises have so many worries that having their IT team handle a Jamstack website is never the best use of their time. Instead, a Jamstack agency like Ikius can take your requirements and turn them into a performant, Jamstack-based website or application.
4. How to get started
Explore additional resources from Ikius and Agility. We’re always happy to discuss your project in more detail in case you’d like to learn more about Jamstack or you’re looking to kick off your project with Jamstack.
So there you have it, a TL;DR version of the Jamstack Buyers' guide. In case you'd like to download and read the full eBook, you may always download it from our resource archives.
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